Local Car Sales business in Australia Industry Struggles
The Australian automotive industry has a long history and Australian citizens have traditionally been loyal to locally made cars, especially the Ford Falcon and Holden Commodore, but at the expense of manufacturing in Australia continue to rise.
The government tried to keep the industry alive with massive cash incentives but it is clear that competition is generally beyond the reach of local manufacturers.
The most striking recent example is Mercedes A-class sedan is cheaper than the flagship locally made Holden Commodore. To make matters worse, the Mercedes-Benz has a more standard equipment and more features than the local model.
It's no wonder car sales figures for Holden continue to decline when probably nicer European cars are cheaper! These days imported car sales account for 90% of new cars sold in Australia, while a decade ago, the import market accounted for only 75% of the market. If we look further, there is a half-century, imported cars accounted for 50% of new car sales.
Australians are gaining a growing taste for European vehicles and leaving long time guzzler vehicles conventional fuel they were hungry for the past 50 years? The answer is clearly yes when Mercedes-Benz C-Class sedan is one of the selling midsize cars sold in Australia behind the Toyota Camry and Mazda 6 to the high and Subaru Liberty.
It was once Mercedes had the chance to have car sales beyond a few hundred cars per week throughout Australia, but now it is considered more of five cents per week before the launch of the new range of a class template.
This is just another worrying sign from aggravating the problems of local manufacturing in Australia, not only for automakers trying to sell cars, but to countless other industries where companies make their operations "offshore" regions in throughout Asia such as China and Thailand.
Industry sales of locally manufactured cars will continue to suffer any hard earned money of the average Australian will continue to move offshore with an ever-increasing appetite for vehicles manufactured abroad.
While Australia has officially escaped the recession with the global financial crisis thanks to its impressive mining industry, but the country as a whole faces enormous challenges in the long term mineral resources will inevitably dry up.
The new government under imminent with a late 2013 a new impetus to manufacturing in Australia?
Only time will provide an answer, but I suspect the damage is already well and truly done.
Hayley Woodgate has a university degree in media, marketing and public relations with over ten years experience in the Australian industry .......
The Australian automotive industry has a long history and Australian citizens have traditionally been loyal to locally made cars, especially the Ford Falcon and Holden Commodore, but at the expense of manufacturing in Australia continue to rise.
The government tried to keep the industry alive with massive cash incentives but it is clear that competition is generally beyond the reach of local manufacturers.
The most striking recent example is Mercedes A-class sedan is cheaper than the flagship locally made Holden Commodore. To make matters worse, the Mercedes-Benz has a more standard equipment and more features than the local model.
It's no wonder car sales figures for Holden continue to decline when probably nicer European cars are cheaper! These days imported car sales account for 90% of new cars sold in Australia, while a decade ago, the import market accounted for only 75% of the market. If we look further, there is a half-century, imported cars accounted for 50% of new car sales.
Australians are gaining a growing taste for European vehicles and leaving long time guzzler vehicles conventional fuel they were hungry for the past 50 years? The answer is clearly yes when Mercedes-Benz C-Class sedan is one of the selling midsize cars sold in Australia behind the Toyota Camry and Mazda 6 to the high and Subaru Liberty.
It was once Mercedes had the chance to have car sales beyond a few hundred cars per week throughout Australia, but now it is considered more of five cents per week before the launch of the new range of a class template.
This is just another worrying sign from aggravating the problems of local manufacturing in Australia, not only for automakers trying to sell cars, but to countless other industries where companies make their operations "offshore" regions in throughout Asia such as China and Thailand.
Industry sales of locally manufactured cars will continue to suffer any hard earned money of the average Australian will continue to move offshore with an ever-increasing appetite for vehicles manufactured abroad.
While Australia has officially escaped the recession with the global financial crisis thanks to its impressive mining industry, but the country as a whole faces enormous challenges in the long term mineral resources will inevitably dry up.
The new government under imminent with a late 2013 a new impetus to manufacturing in Australia?
Only time will provide an answer, but I suspect the damage is already well and truly done.
Hayley Woodgate has a university degree in media, marketing and public relations with over ten years experience in the Australian industry .......
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